Are you searching for a reliable and effective way to boost your online business revenue? Whether you run a clothing boutique, a food shop, or any other type of business, if you don’t have an ecommerce website today for GenZ, you’re missing out on significant opportunities. Here’s why…

Business owners must now face a new reality – the world has shifted online. Today, consumers aren’t just sitting at desktop computers to browse or send emails.

We all see it daily: people’s eyes are constantly glued to their screens. 

But don’t just take it from casual observations. That’s just scratching the surface; reports estimate that global e-commerce sales will reach approximately 6.33 trillion dollars by 2024.

This trend indicates a rapid growth in online sales over the next few years.

So, what does this mean for you? Below, we highlight the top 10 reasons why an e-commerce website can quickly expand your online business and increase revenue.

Does My Business Need to Be Online?

Absolutely, for any business, the answer is ‘YES!’

Clothing Boutique? While your physical store might limit the number of items you can showcase, an online e-commerce store allows you to display everything—every combination of colors, sizes, and styles, all accessible to browse online.

Niche Retailer? If you sell a specialized niche product and question its global demand, think again. Statistics show that niche products are thriving online.

Coffee Shop or Quick-Serve Restaurant? Boost your sales by offering online ordering options.

Moreover, having an online presence isn’t just about serving your current customers; it’s also a crucial way to attract new ones and increase revenue. Without an online presence, you risk losing customers to your competitors.

Still not convinced? Here are the top 10 reasons why your business needs an e-commerce website today.

1. Attract New Customers with Search

One of the immediate benefits of having a website is attracting new customers. For eCommerce sites, this is achieved through a process known as search engine optimization (SEO). 

SEO refers to the practice of enhancing the visibility of a website or web page in a search engine’s unpaid (organic) results. According to Business Insider, most consumers use search engines before making a purchase decision. If your business isn’t appearing in these search results, you’re missing out on a major avenue for attracting potential buyers. 

Being visible in search results is invaluable for any business, and having an eCommerce site is the essential first step to gaining that visibility. To show up in these search results, your business needs an online presence. Once your eCommerce site is live, there are several simple strategies you can use to ensure it ranks well for keywords and phrases relevant to your business and products. Many companies achieve significant success by focusing on local SEO to boost sales at their physical stores.

2. Generate Revenue Online, especially with GenZ

In any business, revenue is a numbers game. The more platforms you sell your products on, the more opportunities you have to make sales—it’s that simple.

Launching an online store opens up a new revenue stream. In addition to the sales generated by your physical location, your online store will create additional sales opportunities.

So, who’s shopping online? According to studies :

Gen Y and GenZ 

These groups spend 50% more time shopping online each week (six hours) compared to older generations (four hours).

Everyone else: 

Seniors, Baby Boomers, and Gen X are also embracing online shopping. 56% of Gen X prefer shopping on e-commerce sites rather than in-store; 41% of Baby Boomers and even 28% of seniors prefer online shopping over traditional retail.

All Geographies: 

Surprisingly, urban dwellers—despite their proximity to physical stores—spend more money on eCommerce sites ($853) than their suburban ($768) and rural ($684) counterparts.

Men: 

Men reported spending 28% more online than women in the past year.

3. Enhancing Customer Convenience

Small business owners understand that their focus can’t be solely on profits. One significant benefit of having an eCommerce website is the tremendous improvement it brings to your customer experience.

A website offers unparalleled convenience. Customers can easily access essential information like store hours, contact details, or location, which can drive more foot traffic to your physical store.

Moreover, if customers are busy, live far away, or are unable to visit your store for any reason, your website allows them to shop from anywhere at any time.

4. Extending Business Hours to 24/7

Your eCommerce website gives customers the flexibility to shop at any hour of the day. Unlike your physical store, which has limited hours, an online store is always accessible.

Customers can browse your products, check if specific items are back in stock, and complete various transactions, even when your store is closed for the night. Thanks to the internet, your business is always open for customers, day or night.

While you might be getting some well-deserved rest, your website—and by extension, your business—continues to operate around the clock.

5. Expanding into New Markets

Taking your business online significantly broadens its reach.
Whereas a physical store limits you to customers within a specific geographic area, an eCommerce website allows your products to be seen and purchased by people all over the world.

In essence, an online presence opens up endless possibilities for exploring and cultivating new markets, leading to new sales and revenue streams.

If your products are popular locally, imagine the potential they could have in other regions!

6. Speed Up Business Operations

Successful businesses today integrate physical and online shopping into a seamless, multi-channel experience. For example, a customer can place an order online and conveniently pick it up at the store. When they arrive, their item is ready, payment is complete, and they can quickly leave. This reduces queue times and minimizes the effort required by employees to complete sales.

Even if you choose not to offer in-store pickup, your business will still benefit from faster operations. Customers can research products online, resulting in fewer questions for your staff to answer in person.

These advantages are especially significant for restaurants. An online ordering system, with options for delivery and takeout, boosts sales by saving customers their most valuable resource: time.

7. Reduce Payroll

Shifting some sales to an online platform can reduce your payroll needs. As the online store takes on tasks typically handled by employees, few staff are required, lowering expenses and increasing profits.

8. Sync Data with the POS System

Small business owners often worry that going online will complicate their sales and inventory management. However, a good POS system, like eHopper, can integrate in-store and online data, keeping everything in sync. This eliminates the need for separate records and helps track inventory accurately, avoiding over- or under-selling.

9. Allow Customers to Share Orders Online

Beyond search and market acquisition, businesses can attract new online customers through social media. In the digital age, part of the consumer experience involves sharing favorite brands and recent purchases online. With an eCommerce website, potential customers who see these posts can discover your business and make purchases themselves.

10. Increase Brand Awareness

Social media mentions, gaining new customers through search, and entering new online markets all contribute to increased brand awareness. More people become aware of your company and its products, increasing their interest in buying from you. A successful eCommerce site can create a snowball effect: as more people share your site and its products, brand awareness grows exponentially—along with your sales.

Conclusion

You offer exceptional products and services to local customers who visit your store, but without an e-commerce presence, you might be missing out on providing them with greater convenience and value. Additionally, you could be limiting your business’s potential to reach more customers and generate more revenue.

Keep your concerns from building and managing an e-commerce website. Sell online with BitCommerz. Bitcommerz offers a fully integrated e-commerce platform, enabling businesses to sync online orders with their physical point of sale seamlessly.